There is always a better chance of items being accepted if you are already a KeHE supplier.  If you have not yet connected with the KeHE account manager, visit the KeHE website and select "Get Started" to initiate contact.  You will be asked to fill out your information via RangeMe which will then be funneled to the appropriate CM.  Response times by CM will vary.

Review/download the Category Review Shedule on the Tools and Documents page and reach out to the appropriate Account Manager based on the deadlines in the document.  Note that you should be reaching out 60 days prior to the start date of the review.

Reference the Category Review Schedule on the Tools and Documents page.

The Category Review Schedule is when items are reviewed, and assortment updates occur by Publix.  This can be found under the Tools & Documents tab.

Suppliers need to best determine where their item will be the most successful.  Based on that, reach out to the account manager referencing the category review deadlines.

Reference the Category Review Schedule.  Fill out an appointment request form and email to the Account Manager by the deadline on the schedule.  The form can be found in the Tools and Documents page.  They will compile and submit the requests to the appropriate Publix buyer.  The Publix buyer will choose dedicated dates during the review window for appointments.  Please ask the Account Manager for those dates in advance so you can request various times within that window that best suit your availability.    If an appointment is granted, the AM will provide additional details/tasks to be completed.  Their corporate offices are located at 3300 Publix Corporate Pkwy, Lakeland, FL  33801.  Meetings for reviews will either be virtual or in person at this location.  Meetings will start and end promptly when scheduled.  Extra time is not given.  If an appointment is not granted, the Publix buyer may still want to see your items for possible placement in the POG.  Your AM will guide you on next steps here as well, but be prepared to provide an electronic presentation and for samples to be sent to the Publix buyer and KeHE Account Manager.

CAN SUPPLIERS DO A 20-STORE OR REGIONAL TEST WITH PUBLIX?

No, if presenting to Publix, suppliers should be ready and have the capacity to service all stores.

Providing a PowerPoint with relevant data will be most helpful to the account manager.  Reference this linked Preferred Presentation Template which can also be found in the Tools and Documents page.  Do NOT include pricing in any presentation.  Retails are ok.

Reference the Category Contacts page.  You will associate your account manager based on the categories they call on at Publix.  This can change so be sure to check back every so often. There is a downloadable version available as well.

Once a review is closed, no additional items will be considered and suppliers will need to wait until the next category review.  Publix will advise the Kehe AM if items presented are approved, who will then notify the supplier or broker.  Please note that even if a new item form is requested from Publix, this is no guarantee that items will be placed in the set.  The KeHE AM is unable to provide store counts prior to the POG publish date.  Once we receive information on any review from Publix, there is a tight turnaround.  Be sure to be ready with the inventory.  MPS Logistics reports will be downloaded by Kehe from the Publix portal and once results are processed, they will be communicated via email to the broker.  If a brand does not have a broker, we will use the supplier contact we have on file.  (NOTE:  You must sign up for these emails with our Senior Analyst.  Her email is Lindsay.Oclon@kehe.com.).  All Deli and Bakery POGs are released as manual planograms, meaning we do not receive MPS logistic reports, and are therefore rely on Publix to provide item/store count information to us.